SUMMARY
The population in the basin of Rajova River (Rajovic River), as well as contemporary societies in the world, in the race for progress, efficiency and profit as the basic products of struggle for human existence, rely on resources, as material and mental fuel, provided by natural resources surround. The development of rural environments for easing the living conditions of the inhabits population, in terms of building infrastructure and economic and social and tourist facilities, man, with his carelessness in that race, wiht ignorance and lack of eco - consciousness or in economic reasons directly threatens the environment. The survey of 20 respondents living in the Rajova River basin in the rural areas, through the 18 questions included in the survey, covered the issue of ecological awareness of the population, the problems that caused the pollution of the river basin and the exploitation of forest wealth, the knowledge on the possible solution of the resulting ecological problems as well as possible and concrete actions taken in this regard. The ecological awareness of the inhabitants of this region of Montenegro, according to this research, is not called into question - the surveyed interviewers give a picture that they are very aware of the ecological problems in the river Rajova River (Rajovic River), created by human manipulation. The basic problem identified by this research is the lack of initiative and concrete actions that must be undertaken in order to preserve the riverine and forest wealth of this area, as well as to find a solution for the implementation of rural tourism as an effective model for connecting man and his needs with the needs of environmental protection and its self-sustainability, while achieving material existence of the population through mutual benefit - both human and nature.