The Influence of Product Quality, Word of Mouth, and Location on Consumer Purchase Interest

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M Syarifuddin Rosyid
Joko Suyono
Damasari Ratnasahara Elisabeth

Abstract

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM product


Design/methodology/approach: This research is quantitative study


Findings: The result showed that the three hypotheses proposed had a significant and supported.


Research limitations/implications: This research is quantitative study with a sample of 190 respondentS IN wedoro Village


Practical implications: The result showed that the three hypotheses proposed had a significant and supported.


Paper type: This paper can be categorized as case study paper

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