DEVELOPING NIGHT-TIME ECONOMY: INTERNATIONAL EXPERIENCE AND POLICY IMPLICATIONS FOR DA NANG CITY, VIETNAM
Abstract
In Vietnam in general and in Da Nang city in particular, many experts believe that there is no official study to determine the scale and impact of the “night-time economic” or “night tourism” to economic activity in general. Most of Da Nang's tourism products are now mainly concentrated from 07 am to 05 pm, in the tourism industry called “hard products”. However, the product that can make the most money is between 06 pm and 06 am the next day, which has not been developed so far. In order to pave the way for the night-time economic in Da Nang city to develop, the study of the current situation, development policies, and night economic activities in some cities around the world, thereby proposing some measures to help develop the night-time economic in Da Nang city more sustainably and effectively. Leading in the development of the night-time economic in the world, there are very effective and innovative development models of cities such as Beijing (China), London (UK), Sydney (Australia), Bali (Indonesia), Toronto (Canada), New York (USA)…
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