Faktor Yang Mempengaruhi Niat Berkunjung Pada Kawasan Wisata Halal Di Indonesia: Pendekatan Theory Of Planned Behaviour
Abstract
Penelitian ini bertujuan untuk memahami model penelitian Theory of Planned Behavior (TPB) untuk memprediksi niat konsumen mengunjungi kawasan wisata halal di Indonesia. Studi empiris ini menggunakan metodologi kuantitatif dengan model persamaan struktural (SEM). Hipotesis menunjukkan bahwa varibel attitude, perceived behavioral control dan social value berpengaruh signifikan terhadap niat berkunjung pada kawasan wisata halal di Indonesia. Kajian ini membagikan wawasan tentang determinan pada sektor pariwisata halal di Indonesia, dan implikasinya memberikan pemahaman dan masukan kepada pemerintah, pemangku kepentingan, pemasar pariwisata dan pembuat kebijakan untuk meningkatkan sektor pariwisata halal.
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Ajzen, I. (2005). Attitudes, Personality, and Behavior (2nd ed.). New York: Open University Press.
Ajzen, I. (2006). The theory of planned behavior. Retrieved January 9, 2015, from http://people.umass.edu/aizen/tpb.html. (Accessed October 17, 2018)
Al Ziadat, M. T. (2015). Applications of planned behavior theory (TPB) in Jordanian tourism. International Journal of Marketing Studies, 7(3), 95-106. https://doi.org/10.5539/ijms.v7n3p95
Arta, A. D., & Fikriyah, K. (2021). Pengaruh Religiusitas dan Pengetahuan Halal Kepada Minat Berkunjung pada Objek Wisata di Malang Raya. Jurnal Ekonomika Dan Bisnis Islam, 4(2), 179–187.
Bandura, Albert. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. New Jersey: Prentice_Hall, Inc.
Deputy of Economy Indonesian Ministry of National Development Planning. (2019). Masterplan Ekonomi Syariah Indonesia 2019-2024. Jakarta: PT Zahir Syariah Indonesia.
Divianjella, M., Muslichah, I., & Ariff, Z. H. A. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? Evidence from Indonesia. Asian Journal of Islamic Management, 2(2), 71-81. https://doi.org/10.20885/ajim.vol2.iss2.art1
Duman, T. (2011). The value of Islamic tourism: Perspectives from the Turkish Experience. Islam and Civilisational Renewal, 3(4), 718-739. https://doi.org/10.52282/icr.v3i4.513
Echchabi, A. (2015). Predicting customers’ adoption of Islamic banking services in Tunisia: A Decomposed Theory of Planned Behaviour approach. Tazkia Islamic Finance and Business Review, 9(1).
Everett M. Rogers. (1983). Diffusion of Innovations. London: The Free Press.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.
Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24, 343–373.
Golnaz, dkk. (2010). Non-Muslims’ Awareness of Halal Principles and Related Food Product in Malaysia. International Food Research Journal, 17, 667-674.
Hoeffler, S., & Keller, K. L. (2002). Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing, 21(1), 78-89.
Jalaluddin. (2005). Psikologi Agama. Jakarta: PT Raja Grafindo Persada.
Kayhan Tajeddini, Thilini Chathurika Gamage, Waseem Ul Hameed, Gretel Qumsieh-Mussalam, Milad Hooshmand Chaijani, S. Mostafa Rasoolimanesh, Andreas Kallmuenzer. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. United Kingdom.
Malhotra, Naresh. (2007). Marketing Research: An Applied Orientation. Pearson Education, Inc., fifth edition. New Jersey: US.
Mutmainah, L. (2018). The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food. December 2018. https://doi.org/10.12928/ijiefb.v1i1.284
Norafni Farlina binti Rahim, Z. S., Syahidawati Shahwan. (2015). Awareness and Perception of Muslim Consumers on Halal Cosmetics and Personal Care Products. International Journal of Business, Economics and Management, 2(1), 1-14.
Nurroh, S. (2017). Filsafat Ilmu. Assignment Paper of Philosophy of Geography Science: Universitas Gajah Mada.
Obeid, Hassan, & Kaabachi, Souheila. (2016). Empirical Investigation Into Customer Adoption Of Islamic Banking Services In Tunisia. France: The Journal of Applied Business Research.
Pahrudin Pahrudin, Chien-Ting Chen, Li-Wei Liu. (2021). A modified theory of planned behavioral: A case of tourist intention to visit a destination post pandemic Covid-19 in Indonesia: Chaoyang University of Technology.
Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2017). Strategi komunikasi dan tantangan wisata halal di kota bandung. Prosiding cctc 2017: Penguatan Komunikasi dalam Industri Pariwisata, Budaya, dan Ekonomi Kreatif. Riau: Aspikom Wilayah Riau, 211-219.
Rakhmad, Jalaluddin. (2005). Psikologi Komunikasi. Bandung: PT Remaja Rosdakarya.
Rogers, E. M. (1983). Diffusion of Innovations. London: The Free Press.
Sudarsono, H., Shidiqie, J.S.A., Tumewang, Y.K. (2021). The Impact of Religiosity and Knowledge on The Intention of Young Muslim Generation Toward Halal Tourism in Indonesia. Universitas Islam Indonesia.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tajeddini, K., Gamage, T. C., Hameed, W. U., Qumsieh-Mussalam, G., Chaijani, M. H., Rasoolimanesh, S. M., & Kallmuenzer, A. (2021). How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers. United Kingdom.
Febtian Syah Putra, M., & Tucunan, K. P. (2021). The Concept of Halal Tourism and the Fulfillment of Muslim Tourist Needs in Halal Tourism. Surabaya: Indonesia.
Tornatzky, L. G., & Klein, K. J. (1982). Innovation Characteristics and Innovation Adoption Implementation: A Meta-Analysis of Findings. IEEE Transactions on Engineering Management, February 1982.
Triandis, H. C. (1980). Values, Attitudes and Interpersonal Behavior. University of Nebraska Press. Lincoln, NE.
Published
2024-01-21
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