Competitive branding policies for medium mountain tourism destinations: a case study from the Val di Sole (Trento)

Elisa Tizzoni

doi:10.6092/issn.2036-5195/4525

Authors

Elisa Tizzoni University of Florence

Elisa Tizzoni (La Spezia, 1983), after having obtained a Phd in Contemporary history worked as a researcher at the Universities of Florence and Pisa; she also conducted researches funded by social and cultural institutions (Natural history museum of Udine, Italian General Confederation of Labour); she is currently contract professor of Tourism services policies at the University of Florence. Her research interests involve: history and geography of tourism policies, cultural heritage management, sustainable development of rural areas.

DOI:

https://doi.org/10.6092/issn.2036-5195/4525

Keywords:

Medium Mountain, Val di Sole, Destination Branding, In-betweenness, Provincia autonoma di Trento

Abstract

The aim of this essay is to address the issue of medium mountain destination branding from a multidisciplinary perspective, focusing on the Italian tourism area of the Val di Sole as a case study.
After having summarized the main potentialities and constraints in medium mountain tourism management, the research applies the many-sided concept of in-between place to the destination branding aspects.
Finally, the analysis of destination branding policies carried out in the Val di Sole, a medium mountain Alpine area in the Italian Provincia Autonoma of Trento, offers an overview of the basic success factors in medium mountain destinations enhancement.

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Competitive branding policies for medium mountain tourism destinations: a case study from the Val di Sole (Trento)

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