Role of the Internet in the Polish Seed Trade
Abstract
Role of the Internet in the trade of gardening seeds, including the marketing activities of Polish seed companies and the on-line sale of seeds was determined on the base of conducted tests: analyses of websites and e-shops and concerning questionnaire forms (B2C) conducted in most important Polish seed companies. All Polish seed companies had attractive and correctly functioning websites which apart from primary data contained a lot of additional information. The majority of Polish seed enterprises owned the online shop. The standard e-shop functioned on the market for a few years, supplied amateurs, brought 1% of all returns on seed sales and constituted only the supplement of the traditional trade. The majority of polled respondents from Polish seed companies having the e-shops predicted the increase in the on-line trade and meanings of the Internet.
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