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Volume 11 Number 11 Year 2013

5 articles in this issue 

Dora E. Bock, Jacqueline K. Eastman, Benjamin P. McKay

This study explores the associations between consumer gratitude and perceptions of consumer confidence and economic welfare. From a random stratified sample of adults living in the southeastern U.S., the findings reveal that a grateful outlook is positive... see more

 

Selcuk Colak, Anurag Agarwal, Selcuk Erenguc

We consider the multi-mode resource-constrained project scheduling problem (MRCPSP) with renewable resources. In MRCPSP, an activity can be executed in one of many possible modes; each mode having different resource requirements and accordingly different ... see more

 

Yoon C. Cho, Jihoon Rim

A wide variety of alcohol warning (or moderation) messages, as integrated communication tools, have been designed to reduce or moderate consumer attitudes toward alcohol consumption. The aim of this study is to explore the relationship between alcohol war... see more

 

Ted Mitchell, Shawn Mitchell, Cyndi Cai

The DuPont Model of Business is almost 100 years old. It provides a classic template for the decomposition process that can be used to build integrated systems of performance metrics. The marketing field has never embraced the DuPont Model as completely a... see more

 

Samad AmirKhalkhali, Sal AmirKhalkhali

This real model simulation study attempts to shed more light on the predictive performances of two of the most commonly used panel data regression methods - fixed effects and random effects. In particular, this paper attempts to address the question, How ... see more