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Volume 13 Number 3 Year 2015

3 articles in this issue 

Donald A. Forrer, Nancey A. Wyant, Minnette G. Smith

This presentation will demonstrate the process utilized in graduate and undergraduate level classes at Hodges University to improve writing skills through a Peer-to-Peer evaluation. The research addresses the utilization of a rubric where students evaluat... see more

 

Tim V. Eaton, Brianne Kellner

Retirement planning is an issue of growing concern to the nations aging population and state governments as the number of retirees continues to increase each year. Retired individuals and individuals planning for retirement should consider state tax polic... see more

 

Gillian Coote Martin

Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the firm... see more