5 articles in this issue
Franco Lotito Catino
In every research conducted on the use of humor in the management of a company, authors emphasize the importance of this factor in the good results obtained. This article aims to highlight the importance of humor in the organizations resulting in a pleasa... see more
Mauricio Muñoz Osores,Juan Orrego Morales
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more
Paulina Manríquez Maulén,Dionisio Mendoza Del Pino,Karina Ramírez Troncoso
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Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more
Jorge Rodrigo Espinoza Benavides
The purpose of this paper is to propose a conceptual model that define the role of the business school’s students to support innovation and management of small businesses and local entrepreneurs, under the context of a Regional Innovation System. The Mode... see more