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ISSN: 0719-6245    frecuency : 2   format : Electrónica

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Volume 1 Number 1 Year 2015

5 articles in this issue 

Franco Lotito Catino

In every research conducted on the use of humor in the management of a company, authors emphasize the importance of this factor in the good results obtained. This article aims to highlight the importance of humor in the organizations resulting in a pleasa... see more

Pags. 1 - 12  

Mauricio Muñoz Osores,Juan Orrego Morales

Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more

Pags. 13 - 32  

Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales

The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more

Pags. 45 - 55  

Jorge Rodrigo Espinoza Benavides

The purpose of this paper is to propose a conceptual model that define the role of the business school’s students to support innovation and management of small businesses and local entrepreneurs, under the context of a Regional Innovation System. The Mode... see more

Pags. 57 - 68