5 articles in this issue
Franco Lotito Catino
In every research conducted on the use of humor in the management of a company, authors emphasize the importance of this factor in the good results obtained. This article aims to highlight the importance of humor in the organizations resulting in a pleasa... see more
Mauricio Muñoz Osores,Juan Orrego Morales
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manage... see more
Paulina Manríquez Maulén,Dionisio Mendoza Del Pino,Karina Ramírez Troncoso
Mauricio Edgardo Muñoz Osores,Felipe Reyes Rittig,Juan Luis Orrego Morales
The present work aims to, identify and understand the manifest attitudes by a group of consumers of different segments, in relation to the decision-making process of purchase of brands of luxury in two regions of the country. From discussion groups and a ... see more
Jorge Rodrigo Espinoza Benavides
The purpose of this paper is to propose a conceptual model that define the role of the business school’s students to support innovation and management of small businesses and local entrepreneurs, under the context of a Regional Innovation System. The Mode... see more