8 articles in this issue
Evgeniy Shapran,Olena Sergienko,Olga Gaponenko,Olena Shapran
The object of research is a comprehensive approach to the formation of the marketing policy of a trading company to improve the effectiveness of marketing activities in the competitive market. The presented approach consists of three main stages, namely: ... see more
Yana Biletska,Olha Bilovska,?nna Zaitseva
The article studies the design of a new meat product of dietary use in accordance with consumer preferences. The object of research is potential consumers of meat products. 210 people who participated in the experiment were practically healthy, 390 people... see more
Diana Fayvishenko
Today, in conditions of intense competition and dynamic development of the market, brands play a major role in the sustainable development of the enterprise. It is the brands that provide security, confidence of competitors, strengthen the position of the... see more
Stepan Kubiv,Yuriy Balanyuk
The object of research is a model of the production system of military goods with non-stationary processes. In the study of the time series of the characteristics of the production system, various competing models, as a rule, are obtained under production... see more
Svitlana Grytsulenko,Lolita Zakharchenko
The object of research is the process of statistical and economic measurement of the digital economy. One of the most problematic places of research is the theoretical justification of the approach to determining the national index of the development of t... see more
Olena Kolmakova,Olesia Andriianova
The object of research is the competitiveness of construction enterprises in the context of geopolitical transformations. One of the unresolved problems in this area is the assessment of the influence of external factors on the development of enterprises ... see more
Olena Pidlisna
The object of research is the industrial enterprises of Ukraine and the directions of their modern transformation in the conditions of post-industrial development of the economy.The paper presents the results of a study of the "industrial enterprise" conc... see more