10 articles in this issue
Iyus Rustandi, Ida Hindarsah, Maun Jamaludin
This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer satisfac... see more
Desna Ronaldy Yoga Perwira, Yolanda Masnita, Kurniawati Kurniawati, Jati Kasuma Ali
Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their... see more
Endy Gunanto Marsasi, Sarah Barqiah, Yenni Kurnia Gusti
This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural, rela... see more
Moris Adidi Yogia, Syafaruddin Z, Septian Wahyudi, Cifebrima Suyastri
Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the... see more
Endang Tjahjaningsih, Sri Isnowati, Alya Takwarina Cahyani, Siti Farhana Zakaria
The study's objectives are to use e-trust to boost loyalty while investigating how online shopping experiences and electronic word-of-mouth affect e-trust. Utilizing a quantitative methodology, online surveys are used to gather data for the study. The tar... see more
Werner Ria Murhadi, Bertha Silvia Sutejo, Phan Th? H?ng Xuân
This study aims to determine the effect of the big five personality traits on financial risk tolerance and investment decision. The context of this research occurs for investors in Indonesia during the covid-19 pandemic period. The approach taken in this ... see more
Muhammad Ichwan Musa, Annisa Paramaswary Aslam, Nurul Fadilah Aswar, Khaidir Syahrul, Jalaluddin Mannagalli Parawansa
This study examines the influence of gender, age, education, living area and marital status as socio-demographic indicators and financial literacy toward investment decisions. The research was conducted in South Sulawesi, Indonesia with 167 responde... see more
Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years ... see more
Nofrizal Nofrizal, Arizal N, Aznuriyandi Aznuriyandi, Nurhayani Lubis, Mohammad Tahir Zainuddin
Premium laptop brands are increasingly loved by consumers, and despite the high prices, they are still willingness to pay. This study aims to determine the driving factors of consumer brand love and willingness to pay for premium laptop products. Psycholo... see more
I Made Sukresna, Jesca Edward Mikina
Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an exploration of... see more