7 articles in this issue
Dikka Abdillah Rizqia Putra Munif,Anjar Priyono
This study aims to test and analyze the effect of entrepreneurial orientation and innovation ability on the performance of MSMEs, as well as to test and analyze the effect of entrepreneurial orientation on MSME performance in moderation of social network ... see more
Lily Purwianti,Jason Jason,Edy Yulianto
This research examines the mediating role of consumer attitudes in using e-commerce applications in Indonesia and their relationship with price value, E-WOM, subjective norm, perceived behavior control on online purchase intention. This study shows that p... see more
Muzzamil Putra Purnama,Dessy Isfianadewi
Many companies have launched new models of digital technology support during the COVID-19 pandemic, such as online sales, digital customer interaction, online employee training, and remote workforce solutions, not all companies have benefited. Covid-19 ha... see more
Rifki Warri Zain,Amelinda Vania
The rapid development of the Internet in social media and e-commerce is a major challenge for entrepreneurs, especially in the local beauty product sector that is highly competitive at home and abroad. This research aims to find out the role of brand imag... see more
Siti Fatimah Syamsuddin,Hanifa Nur Fadhilla
The influence of brand experience on brand engagement and brand equity among Apple customers in Yogyakarta was examined in this study. In addition, the purpose of this study is to gain an understanding of how brand experience can influence brand engagemen... see more
Mulyaningtyas Mulyaningtyas,Ditya Wardana
This study investigates not only the impact of the digital ecosystem and pentahelix synergy on Malang City MSMEs' income, but also how it affects their sustainability. The study's purpose is to investigate the impact of pentahelix synergy and the digital ... see more
Elliv Hidayatul Lailiyah,Mega Barokatul Fajri
The purpose of this study is to analyze and formulate strategies to optimize financial inclusion through womenpreneurs, because womenpreneurs can be economic empowerment so that the 2030 SDGs target can be achieved. Womenpreneurs can be actors who contrib... see more