RAN  

Jorge Bullemore Campbell,Eduard Cristóbal Fransi

Actual organizations face many challenges, and one of the most important is how they manage their sales forces. The aim of this study is to determine the reality of the strategic sales management with a focus on what is done in Chile. The specific objecti... see more

Ruben Macías Acosta,Roberto González Acolt,Manuel Díaz Flores

This paper analyzes the impact of automotive industry on employment generation in the State of Aguascalientes, since exporting is considered a more relevant economic activity than manufacturing. In the last decades, international trade has been articulate... see more

Manuel Escobar Farfán,Camila Mateluna Sanchez

Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American co... see more

Lisette Prado Stuardo

This study shows the rationale of the different actors involved in settling Bulnes as capital city of the province of Diguillin, within the context of Nuble Regionalization Project. The actor’s logic of action was observed in terms of the strategies made ... see more

Edinson Cornejo Saavedra,Victor Villalobos Almarza

This study objective was to determine the effect of 2014 Tax Reform Bill on the Chilean stock market, in the period comprised from its announcement to the approval by National Congress in September 2014. The Event Study Method was used to analyze the abno... see more

Nataly Guiñez Cabrera,Edinson Cornejo Saavedra

Strong competitiveness in the wine industry are a matter of permanent concern for wineries, which react producing more sophisticated and higher quality products. Nevertheless, they set aside a relevant aspect such as the market segmentation. This explorat... see more