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ISSN: 2286-2668    frecuency : 4   format : Electrónica

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Volume 2 Number 1 Year 2014

10 articles in this issue 

Shaheen MANSORI,Goh Guann TYNG,Zarina Mizam Mohd ISMAIL

Financial services sector has become so competitive after Malaysia government’s liberalization policy. In order to address this intense competition, banks have shifted their strategy from product-centered to a customer-centered strategy. This study is to ... see more

Pags. 5 - 20  

Lucian ANGHEL,Florina PÎNZARU,Mihaela DINU,Laurentiu-Mihai TREAPAT

The present paper presents the models used by the countries that joined the Euro zone after 2000, in fixing the central parity and the evolution of the local currency towards Euro, when participating in Exchange Rate Mechanism II (ERM II). It synthesizes ... see more

Pags. 21 - 40  

Contantin BRATIANU,Ivona ORZEA

According to Daniel Kahneman (2011), our thinking process is based on two systems: system 1 operates automatically and quickly, with little awareness of voluntary control, system2 operates slowly and constructs thoughts in a logic order. System 1 processe... see more

Pags. 41 - 56  

Elena - Madalina VATAMANESCU,Vlad - Andrei ALEXANDRU

The present study is meant to be a first step towards the investigation of two current issues: the organization’s demand for highly professional services and the business consulting firms’ response as a challenge for the ethic imperatives. The main questi... see more

Pags. 57 - 70  

Cristian VIZITIU

The present paper has a synergic dual purpose of bringing a psychological and neuroscience related perspective oriented towards decision making and knowledge creation diagnosis in the frame of Knowledge Management. !e conceptual model is built b... see more

Pags. 71 - 86  

Bianca MITU,Diego Oswaldo Camacho VEGA

 The focus of this study is to analyze consumer’s participation and communication in the online brand communities on Facebook. This type of brand community represents a subgroup of virtual communities, which is known as communities of consumption or ... see more

Pags. 87 - 106  

Moez LTIFI

Our study aims to support a critical view on a large literature on relational fidelity. It seeks to demonstrate that, to understand the loyalty in the context of an experiential consumption, the analytical framework must be changed. It is beyond the simpl... see more

Pags. 107 - 122  

Abdul-Kahar ADAM,Mohammed Abdulai MAHMOUD

This paper concentrates on universities strategies for admitting students and the rate at which private sector universities expand in today’s higher educational setups. This paper answers the following question: to what extend are the public universities ... see more

Pags. 123 - 154  

Carmen NOVAC,Crina Iulia BRATANOV

Many previous researches had explored the concepts of leadership styles and organizational climate, but just a very few had explored them together. Therefore, in order to be able to build a theoretical basis to this topic and then to develop a case study ... see more

Pags. 155 - 180  

Andreea RACEANU

The program of renewing the Romanian motor vehicle fleet is part of the environment policies. Also known as “Rabla” (Clunker) Program, it began in 2005 and has been implemented each year since in different political contexts (9 governmental formulas). Wit... see more

Pags. 181 - 211