10 articles in this issue
Jorge Carlos MORGAN MEDINA,Alfredo Mario MEJÍA RAMÍREZ,Carolina PIZANO NORIEGA
In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in ... see more
Alexandra ZBUCHEA
Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on t... see more
Rares MOCANU
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature” ... see more
Iulia - Andreea DULEA
Positioning is a very important component of the marketing strategy. Positioning has an impact on the entire marketing mix and is crucial for differentiating a brand from competition and gaining competitive advantage. The evaluation of the consumer's perc... see more
Anastasia VENETI,Achilleas KARADIMITRIOU
By outlining the long-lasting peculiarities of the Greek media landscape, this paper aims to make us reflect on how the political system affects their development and role. Particularly, through analyzing the policy and regulating frames applied to Greek ... see more
Diana-Maria CISMARU,Cristina LEOVARIDIS
Knowledge-based organizations are constructed on intangible assets, such as the expertise and the values of the employees. As a consequence, motivation and professional excellence of employees are the main objectives of management teams. For this type of ... see more
Laurentiu Mihai TREAPAT,Lucian Claudiu ANGHEL
In this paper, we analyze some features and components of the management in general, and of the management in the financial area in particular. Special attention is given to how they cope with some risk which could affect their activity. Trying to find fr... see more
Carmen ARUSTEU
Hotel industry is confronted with some challenges induced by changing customers’ requirements and by a competitive environment. In this context, front-line employees are a very important determinant of organizational performance. Researchers suggested tha... see more
Cristinel Petrisor CONSTANTIN,Ana ISPAS,Adina Nicoleta CANDREA
Ecolabels are key instruments for a sustainable tourism development and implementation of environmental certification of tourist accommodation facilities and services. The present paper aimes to analyze whether eco-certification is considered by tourists ... see more
Mihai PASCU
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