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ISSN: 2286-2668    frecuency : 4   format : Electrónica

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Volume 6 Number 2 Year 2018

8 articles in this issue 

Andreas WITTKOP,Katrin ZULAUF,Ralf WAGNER

The internationalization of firms has mainly been analyzed and explained by considering observations in a pre-digital business environment. Thus, the applicability of the internationalization theories to digital ways of conducting business needs to be cha... see more

Pags. 193 - 207  

Subho CHATTOPADHYAY,Payal GULATI,Indranil BOSE

The ambitious drive of the Government of India to transform the Indian economy from a cash-based economy to a cashless economy was contingent in a big way on the people’s acceptance of cashless modes of transactions, adaptability to cashless transactions ... see more

Pags. 209 - 225  

Alovsat G. ALIYEV

This article is dedicated to methodological aspects of estimation of ICT-based economic development. Information economy development and formation trends in leading foreign countries are analyzed. A comparative analysis of the strategies and trends that f... see more

Pags. 227 - 245  

Shahrazad HADAD

The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first par... see more

Pags. 247 - 264  

Ruxandra BEJINARU

The main purpose of this research is to identify which is the necessary level of students’ competencies according to the requirements of the knowledge-based economy. In this approach, we will highlight the influence of generic skills that stimulate the st... see more

Pags. 265 - 284  

Bianca-Florentina CHEREGI

The rise of social media and the emergence of globalization has changed the relationship between brands and consumers. The aim of this paper is to discuss how is this relationship affected by user generated content (UGC) and user generated brands (UGB). C... see more

Pags. 285 - 305  

Maria Alexandra MAASSEN

In the last decade, sustainability has become an imperative for strategic management of companies and their business models. Through the necessity of adapting to green energy and environmentally friendly processes, products and services, companies have st... see more

Pags. 323 - 335