RAN  

Nataly Guiñez,Francisco Ganga-Contreras,Constanza Olguín-Gutiérrez,Paulina Ceballos-Garrido

In a dynamic and competitive world, it is essential to have competent professionals with a much more comprehensive training according to the environment in which they operate. Precisely a teaching-learning methodology that fulfils this purpose is that of ... see more

Cecilia Ficco

Research to demonstrate the relevance of intangible assets for the valuation of companies in capital markets is very significant within the context of the controversy surrounding the usefulness of accounting information for decision making. The purpose of... see more

Manuel Díaz Flores,Rubén Macías Acosta,Roberto González Acolt

The incorporation of small and medium enterprises (SMEs) in international trade is an alternative that allows this business sector to increase its competitiveness and expand its markets. The objective of this research is to analyze the strategies and chal... see more

Carlos Fong Reynoso,Ángeles Parra Vargas,José Luis Soriano Sandoval,Elizabeth Teodoro Cruz

The objective of this study is to analyze how some Mexican companies implement Corporate Social Responsibility (CSR). With the intention of generating information that promotes the incorporation of CSR, this work establishes the profile of the companies t... see more

Frank Lozada-Contreras

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Paula Arzadun,Ronald Mora-Esquivel,Martín Solís

The research questions this study addresses are Would the knowledge taxpayers have about tax money use make a difference in their willingness to comply with taxes? Would a sense of non-geographical distance with tax revenue's potential beneficiaries be ef... see more

Franco Lotito Catino

Given the fact that there is no way to abstract ourselves from the meaning and importance that has had, has and will have the issue of  leadership in our society, the objective of this article seeks to highlight the strategic role that plays a leader... see more

Dyala de la O Cordero,David Urbano

The purpose of this paper is to analyze the factors that influence female entrepreneurial activity in the context of Latin America, using the institutional economics as a theoretical framework –North’s approach. The empirical research uses Latin-American ... see more

Juan Carlos Fonseca Sánchez

The purpose of this research is to analyze the causes of loss of efficiency, profitability and bankruptcy, according to Transparency Venezuela (2020a, 2018) of 70% of the five hundred and twenty-six (526) companies held by the Venezuelan state since the c... see more

Nerio Ramón Olivar Urbina

The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducted... see more