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Volume 52 Number 1 Year 2017

12 articles in this issue 

Marcos de Moraes Sousa, Tomas de Aquino Guimaraes

There is a lack of studies upon the innovation process in the judiciary. To contribute to filling this gap, this study aims to describe the perceptions of the Brazilian labour courts’ judges and managers related to resources and capabilities associated wi... see more

Pags. 103–113  

Decio Zylbersztajn

The present essay revisitsthe concept of agribusinesssystems, discussesits evolution based in the institutional perspective highlighting the property rights and contractual approaches. It concludes with suggested research topics in the field of economics ... see more

Pags. 114–117  

Danielle Mantovani, Fábio Henrique Silva Galvão

Taking the perspective of brand priming theory, this study proposes that brands associated with an audacious personality trait may influence consumers to be take more risks in making subsequent decisions. Two experiments, run in sport brands contexts, sho... see more

Pags. 15–25  

Glauce Nascimento, Claudia Affonso Silva Araujo, Luciana Albuquerque Alves

The main objective of this paper is to assess the degree of maturity of Brazilian accredited hospitals in relation to sustainable practices, specifically the environmental dimension. Therefore, a questionnaire was constructed,shaped by the literature revi... see more

Pags. 26–35  

Henrique Dias Blois, Ricardo Silveira Martins

This study has developed a scenery analysis model which has integrated decision-making tools on investments: prospective scenarios (Grumbach Method) and systems dynamics(hard modeling), with the innovated multivariate analysis of experts.It was designed t... see more

Pags. 3–14  

Eliana Cunico, Claudia Brito Silva Cirani, Evandro Luiz Lopes, Charbel José Chiapetta Jabbour

The generation of wealth, sustained by productive activities of agro-industries, leads to the production of wastes and uses natural resources, interfering in the environmental pillar of sustainability. The purpose of this study is to investigate whether c... see more

Pags. 36–46  

Denise Maria Martins, Ana Cristina de Faria, Leandro Campi Prearo, Alessandro Gustavo Souza Arruda

This article aims to analyze the level of influence of trust, commitment, cooperation, and power in the interrelationships of individual credit cooperatives and their central organization in Brazil. The quantitative and descriptive research was developed ... see more

Pags. 47–58  

Manuel Anibal Silva Portugal Ferreira, Simone César da Silva Vicente, Felipe Mendes Borini, Martinho Isnard Ribeiro de Almeida

This study analyzes how foreign multinational enterprises respond to uncertainty in their cross-border acquisitions in emerging economies and, specifically in Brazil, given the institutional differences that separate the home and host countries. We analyz... see more

Pags. 59–69  

Adriana Bruscato Bortoluzzo, Mauricio Mesquita Bortoluzzo, Sérgio Jurandyr Machado, Tatiana Terabayashi Melhado, Pedro Iaropoli Trindade, Bruno Santos Pereira

For the efficiency of sales and marketing management of athletic clubs, it is crucial to find a way to appropriately estimate the level of demand for sporting events. More precise estimates allow for an appropriate financial and operational plan and a hig... see more

Pags. 70–80  

Cláudio Pinheiro Machado Filho, Silvia Morales de Queiroz Caleman, Christiano França da Cunha

The rural production in Brazil has experienced a significant competitive impact with the stabilization of the economy promoted by the Real Plan in 1994. Indeed, the Brazilian agriculture has achieved efficiency gains in terms of technology, economies of s... see more

Pags. 81–92