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ISSN:    frecuency : 4   format : Electrónica

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Volume 49 Number 4 Year 2014

8 articles in this issue 

Hilda Maria Salomé Pereira, Eduardo Pinheiro Gondim de Vasconcellos

This paper compares the procedures of local Brazilian companies (those which have plants in Brazil only) with those of international Brazilian companies (which have plants in at least two countries) regarding the patent manag... see more

Pags. 625 - 641  

Graeml Alexandre Reis, Peinado Jurandir

This paper analyzes the effect of certain logistics capabilities on the supply chain resilience, by replicating in Brazil a study that Holcomb and Ponomarov (2009a) carried out together with U.S. companies which allows a comp... see more

Pags. 642 - 655  

Marcio Vieira de Almeida, Reynaldo Cavalheiro Marcondes

The purpose of this article is to identify the various aspects involved in the physical distribution which can turn it into a source of competitive advantage for consumer goods manufacturers. Therefore the distribution has be... see more

Pags. 656 - 670  

Marco Antonio de Moraes Ocke, Ana Akemi Ikeda

The purpose of this work is to contribute for rethinking the nature and meaning of place marketing in the literature, describing the three main influential perspectives in its development – promotion, planning and branding – ... see more

Pags. 671 - 683  

Rebeca de Moraes Ribeiro de Barcellos, Eloise H. Livramento Dellagnelo, Helena Kuerten de Salles

One of the most important political tasks of critical studies about organizations is to explore the processes of resistance organizing. However, this challenge is difficult due to the narrow notion of organization prevalent i... see more

Pags. 684 - 697  

Alexandre de Pádua Carrieri, Denis Alves Perdigão, Ana Rosa Camillo Aguiar

This paper aims to present the ordinary management who escapes the managerialism parameters in order to focus on the daily life of the ordinary man who runs ordinary businesses, family enterprises, with their social relations... see more

Pags. 698 - 713  

Lucia Barbosa de Oliveira, Shanna Rúbia Faria Silva Honório

In this exploratory case study, developed into a large company of the newspaper industry, the purpose was to analyze factors of attraction and resignation of young people who voluntarily chose to leave the organization. The t... see more

Pags. 714 - 730