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Volume 49 Number 1 Year 1908

17 articles in this issue 

Leandro Simões Pongeluppe, Maria Sylvia Macchione Saes

According to the World Bank, from the late 2000s, the movement of land acquisition has been accentuated by non-national in developing countries, driven by the boom in commodity prices. In theoretical terms, the approach of New Institutional Economics (NIE... see more

Pags. 9 - 17  

Fernando Filardi, André Luis da Silva Leite, Adriana Amadeu Garcia Torres

Privatization is one of the most used public manegement tools in the late 20th century. However, the understanding and the discussion of its results are not consolidated, creating a significant gap in research. Thus, in this study, we aimed at analyzing t... see more

Pags. 18 - 32  

Raquel Alves Furtado, Alexandre de Pádua Carrieri, Paula Fernandes Furbino Bretas

The aim of this article was to analyze how the workers from EMPRESA employed humor to protest against resignations and outsourcing, which took place in the 2000's.While the steel company proposed the implantation of the "new way of being EMPRESA", which w... see more

Pags. 33 - 44  

Marco Tulio Fundão Zanini, Carmen Pires Migueles

This article seeks to contribute to the discussions about the relationship between trust and organizational performance from an economics perspective. We examine the mediation role between trust and organizational performance by approaching the role of tr... see more

Pags. 45 - 58  

Márcia Regina de Campos Strobino, Rivanda Meira Teixeira

The authors who analyze work-family conflict have salient the importance of the balance between work and family devotion of time, had detached three dimensions where conflicts between work and family can be found: time, tension and behavior. The present r... see more

Pags. 59 - 76  

Victor Silva Corrêa, Gláucia Maria Vasconcellos Vale

This article focuses on the trajectory of entrepreneurs who rose from lower-income backgrounds and managed to make their mark in the business world. Its theoretical basis stems from literature on social networks and on embeddedness, associated with the li... see more

Pags. 77 - 88  

Eliane Cristine Francisco-Maffezzolli, Elder Semprebom, Paulo Henrique Muller Prado, Clara Márcia Ribeiro

The aim of this study was to investigate the existence of different profiles of consumer-brand relationships and the efficiency in their business relationship. According to this, three constructs of the brand relationship theory were evaluated: self-conne... see more

Pags. 89 - 102  

Rafael Barreiros Porto, Amanda Tomaz Velloso da Silva

Brands have different market share and profit margin performances that may be stimulated if they are competing with few competitors or unstimulated if they are competing with many competitors. In retail, supermarket own brands and manufacturers brands hav... see more

Pags. 103 - 115  

Valéria Neder Lopes, Mário Nei Pacagnan

Companies' concern with the environment and all the social issues involved in its process has become a constant in recent times. Because of this, new ways of managing the available resources are emerging. Green marketing fits in this context, which should... see more

Pags. 116 - 128  

Sylvio Leal Barbosa, Sérgio Fernando Loureiro Rezende, Angela França Versiani

Based on the variables relationship and knowledge, this article aimed at analyzing how a multinational enterprise selects an entry mode to operate in a particular international market and how this initial choice evolves over time. We devised a rather new ... see more

Pags. 129 - 140  

Fabiano Rodrigues, Abraham Sin Oih Yu, Thelma Valéria Rocha

In this article, it is investigated the dynamics of the decision-making process undertaken by work groups within a certain timeframe and environments with distinct latitudes of action (different degrees of freedom for managers). The objective is to verify... see more

Pags. 141 - 157  

Flavio Hourneaux Junior, João Paulo Lara de Siqueira, Renato Telles, Hamilton Luiz Corrêa

In this study, we aimed at analyzing the relationship between industrial enterprises from the State of São Paulo and its stakeholders, based on the stakeholders theory. The research, both descriptive and quantitative, considers that three attributes - pow... see more

Pags. 158 - 170  

Lisiane Pellini Faller, Martinho Isnard Ribeiro de Almeida

In this work, a model of scenario construction to be used in small companies in custom furniture business is proposed; after its validity, this model could also be applied to other companies, considering their limitations. The proposed model was elaborate... see more

Pags. 171 - 187  

Mery Blanck, Raquel Janissek-Muniz

This paper presents the results of a qualitative study that investigated the applicability of L.E.SCAnning method to social economy enterprises peer-to-peer (P2P). The motivation came from the idea of being long-term self-sustainability one of the biggest... see more

Pags. 188 - 204  

André Accorsi

In this article, the prospects and challenges for banks in the future are presented. The theoretical framework on the subject allowed constructing a questionnaire to identify the degree of importance assigned to 20 different issues. In the survey, 93 empl... see more

Pags. 205 - 216  

Liana Ribeiro dos Santos, T.Diana L. van Aduard de Macedo-Soares

In response to growing competitive pressures and changes, a growing number of companies have established alliances as a way to complement their resources and ensure their competitive advantages. Although these alliances are a good strategic option for com... see more

Pags. 217 - 227