21 articles in this issue
Rebecca Reagan,Sonia Filice,Sara Santarossa,Sarah J. Woodruff
The recent rise in popularity of social networking sites has prompted modern-day food and beverage companies to switch their marketing objectives from the traditional top-down strategies to a peer-to-peer approach, utilizing social media influencers to pr... see more
Saurabh Maheshwari,Tuheena Mukherjee
Studies show the advantages and disadvantages of Facebook friendship, however, few compare Facebook friends with real-life friends. The present study follows the social penetration theory in exploring the differences in the formation of Facebook and face-... see more
Rebecca M. Achen
Tasha R. Dunn,Michael R. Langlais
Snapchat, a multimedia messaging application, has over 300 million users and is currently the third most popular social media platform for young adults. Despite its popularity and unique ephemeral content, few studies examine how Snapchat is related to me... see more
Stephen L. Baglione,Louis A. Tucci,Patrick Woock
Neil Alperstein,Tina Jones
The purpose of this research is to better understand the ways in which social media is utilized to further political and social causes. The research focuses on the aftermath of the 2018 shootings at Stoneman Douglas High School in Parkland Florida and the... see more
Eunseon (Penny) Kwon,Ashley E. English,Laura F. Bright
Kristen Welker,Sarah Philpot,Artur Krysiuk,Chris Outzen
Introduction – Fitspiration (fitness inspiration) on social media is associated with increased risk for decreased self-esteem and body satisfaction, along with restricted and disordered eating. Historically, low self-esteem, body dissatisfaction and disor... see more
Graham G Scott,Lara Jade Conlon,Claire Wilson
The recent expansion of Facebook’s ‘like’ to six emotional reactions (love, haha, wow, sad, angry) represents the first update related to feedback, allowing users to respond to shared content, in almost a decade. We surveyed 260 Facebook users to investig... see more
Sunday Agholor,Angela Omenogo Agholor,Dada Olaniyi Aborisade
The increase in the use of social media among students has led to investigation on its effect on academic performance. Existing studies conducted on this subject matter showed two contradictory opinions among researchers. While some researchers agreed tha... see more
Azi Lev-On
The study presents findings from 67 semi-structured interviews with candidates running for heads of municipalities about their views on Facebook use, the advantages and drawbacks of political activity on Facebook, and the perceived impact of Facebook acti... see more
Christopher Barry,Chloe L Sidoti,Megan A Loman,Clarinda S. Benson,Daja R. Sawyer
This study investigated the frequency of Snapchat activity (i.e., posting stories, change in user score) and the content of Snapchat stories in relation to self-perception (i.e., narcissism, self-esteem, fear of missing out (FoMO), loneliness). Part... see more
Hongwei "Chris" Yang,Newly Paul,Jean L DeHart
Dong Hoo Kim,Joseph Cabosky,Michelle Meyer
Every year, the number of social media users grows and so too does the use of different platforms. Scholarship continues to examine the impacts these platforms have on users’ behaviors and thought processes. This study examined the impacts social media us... see more
Erika Katherine Johnson,Kathrin Rothermich,Heather Shoenberger
Frequently people we interact with on social media influence decisions we make in daily life. This study explored the connection between parasocial interaction and imitative buying intentions in blog media space. Using a 2 (Stance: Anti, Pro) X 4 (Risk Be... see more
Red Thaddeus Dela Peña Miguel,Cara Isabella Macul Uy
Background: Facebook based research is emerging and social media analytics software may be a tool that could lower the cost of research. Unfortunately, the quality of data it extracts has not be documented or validated. Objectives: To test accessibil... see more
Caroline Salafia,Anurag Rimzhim
Recent times are associated with an unprecedented increase and predicted growth in social media use that can have profound implications for psychosocial behavior. We investigated how a popular social media activity (i.e., selfie-posting) is related with m... see more
Jean G. Beaupre,Priscila Alfaro-Barrantes,Brittany Jacobs
In the century since Honus Wagner and Babe Ruth first endorsed the Louisville Slugger baseball bat, the influence of professional athletes on society has become undeniable. The proliferation of television in the mid-20th century expanded the exposure of a... see more
Joey Merritt
Reset: Reclaiming the Internet for Civil Society is a book about society and culture, primarily American society and culture. The author’s premise is that the internet is primarily a marketing tool and that is it designed to create a toxic addiction... see more
Michael Saar
Instafame: Graffiti and Street Art in the Instagram Era by Lachlan MacDowall examines the production, display and promotion of the two art forms on the popular social media platform.
Jennifer Joe
In seeking to “critique the works created during Disney’s second revival” and “[examine] the political economy of a major global company and brand (p. 5)”, this collection of analyses takes the reader on a journey from the personal impact of representatio... see more