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1.477.640  Articles
Perceived risk is defined as consumers’ perception of the uncertainty and adverse consequences of engaging in a purchase activity. Since the risk is in consumers’ mind, it is perceived and not necessarily real. In this research, we have tried to understan... see more

Consumers focus on level of service while purchasing electronic products. This study focuses on consumer buying behavior. We determine the Stackelberg outcome for a market when a durable electronic product has three different forms: new product, remanufac... see more

The aim of this paper was to analyze the influence of feelings of guilt and pride in the intention of buying green products by consumers considered sustainable. Guilt and pride are two constructs that shapes people’s actions to avoid guilt-making behavior... see more

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage ... see more

The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and recy... see more

Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, an... see more

Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator’s joint decisions regard... see more

This paper discusses the sustainability impact (contribution to sustainability, reduction of adverse environmental impacts) of online second-hand trading. A survey of eBay users shows that a relationship between the trading of used goods and the protectio... see more

This research paper attempts to examine product related important issues in the fast growing electroniccommerce based business environment and its relationship with consumer online buying decisions.Product related issues will cover huge product assortment... see more

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