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47.255  Articles
1 of 4.727 pages  |  10  records  |  more records»
This reserach gives special attention to the value that drives users to engage in trading activities through e-commerce. The purpose of this study is to identify the effect of perceived value on user buying interest, the effect of purchase intention on th... see more

The purpose of this study was to determine the sales strategy which consists of determining targets, serving and selling simultaneously influencing consumer buying interest in buying motorbikes at the new Sinar pamekasan dealer. To find out which factor h... see more

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM productDesign/methodology/approach: This research is quantitative studyFindings: The result showed... see more

This study aims to determine the relationship between halal awareness and halal labels certification on product purchase interest on Small and Medium Enterprises (SME’s) Business Practitioners in Gresik. Data collection is done by using a questionnaire fi... see more

The research objective is to determine the impact of price and location on buying interest. The approach used in the research design is a qualitative descriptive approach and a quantitative descriptive approach. This study uses a test of validity, reliabi... see more

This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This... see more

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more

Consumer behaviour is dynamic, it involves the interaction between affect and cognition, behaviour and events arount it, and involves exchange. Service quality is the totally of features and characteristics of a product or service that depend on its abili... see more

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