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163.600  Articles
1 of 16.360 pages  |  10  records  |  more records»
This research analyzes the profiles and professional skills required from graduates in Advertising in Spain by companies and recruiters. We carried out a content analysis of the job offers addressed to graduates in Advertising published in January 2019 in... see more

In recent years, a number of digital news media outlets have begun to include paid links in their content. This study seeks to identify and analyse this content whose sole purpose is to improve the website authority of the advertisers and their search eng... see more

The aim of this study is to test the influence of sound symbolism on perceived characteristics of a brand as well as to highlight the importance of applied social psychology to current practice of advertising. Previous research showed that the phonetic st... see more

Spirituality is a contentious human phenomenon that encompasses personal, sociocultural, and transcendent interconnection. In Indonesian society, spiritual experiences are often associated with religion. They are also part of the cultural standard, the wa... see more

The formation of the cultural leisure infrastructure structures the modern space in a special way and contributes to the formation of a new leisure sphere of modern society. The cultural leisure industry today is not only and not so much a training field,... see more

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on t... see more

RESUMOFundamentado no conceito de estetização do mundo, de Lipovetsky e Serroy (2015), este estudo objetivou compreender de que maneira o processo de estetização do consumo pode estar caracterizado na representação dos museus contemporâneos, como atrativo... see more

Over time, marketing activities are also developing very rapidly. The latest theory that currently carried out by the concept of neuromarketing biometrics, which can influence consumer psychology, so consumers are interested in buying the products, goods,... see more

O autor faz uma revisão das origens da expressão "propaganda subliminar" e do seu percurso histórico a partir dos eventos de 1957, nos EUA, que deram notoriedade ao assunto. Em seguida, a partir de considerações teóricas sobre as formas pelas quais se pro... see more

1 of 16.360 pages  |  10  records  |  more records»