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54.428  Articles
1 of 5.444 pages  |  10  records  |  more records»
Diplomasi olahraga merupakan suatu bentuk diplomasi di bawah payung diplomasi publik. Australia menggunakan diplomasi olahraga sebagai strategi nation branding negaranya sebagai bangsa olahraga. Tujuan dari nation branding Australia melalui diplomasi olah... see more

This article presents dimensions of museums, which go beyond considerations of diverse nations’ cultural heritage centers, but are instead related to the construction of local, national, and universal branding. The article addresses culture as a... see more

This article reassesses Danish efforts of nation-branding towards Muslim-majority countries after the 2005 Prophet Cartoon Crisis. It disputes Rasmussen &Merkelsen’s (2012) findings regarding the shifting Danish policy to a more brand-conscious policy. Th... see more

Penelitian ini bertujuan untuk mengetahui kaitan persepsi national branding dengan upaya meningkatkan kinerja ekspor yang diukur dari nilai-nilai budaya dan nilai ekonomis produk Indonesia. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui su... see more

This article discusses the theoretical and methodological foundations for creating a national food brand, the author explains the terms "brand" and "national brand". The author presented scientific proposals and recommendations for the development of a ma... see more

Gastrodiplomasi adalah diplomasi budaya yang menggunakan makanan sebagai sarana untuk meningkatkan kesadaran terhadap merek sebuah negara. Thailand merupakan negara pertama yang memahami tentang bagaimana menggunakan gastrodiplomasi dan kepentingannya. Pa... see more

AbstractMass media exercise extra-ordinary influence on the state and citizenry of every country and the ability of media to facilitate man’s behavioural change through its agenda- setting role makes them central in the re-branding process. The implicatio... see more

Branding Greenland as a form of expression of national identity?In the times of globalisation there is a tendency for countries to differentiate from others. More and more governments decide to launch professional nation branding campaigns in order to com... see more

This study aims to look at the implementation model of knowledge management (knowledge management) through the provision of scientific forums in private universities in West Java and its relationship with identity branding activities. Quantitative researc... see more

1 of 5.444 pages  |  10  records  |  more records»