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18.196  Articles
1 of 1.821 pages  |  10  records  |  more records»
This study aims to test the influence of financial risk, product risk, security risk, time risk, social risk, and previous experience of online buying toward online purchase intention. Quantitative research was performed by online survey using google form... see more

ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample... see more

College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities... see more

Children form a sizable chunk of marketing spends of companies particularly in the FMCG sector. They induce buying on the part of parents. Children are active everywhere- be it in TV, or in homes, or wherever they are in their pastimes. They are goaded by... see more

The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is accompanied by challenges in market structures, distribution channels as well as differentiation of expectations and buying motives of o... see more

The present study investigated the phenomenon of buying ‘virtual assets’ for game avatars. Virtual Assets are items that are bought with real-world money for an avatar in-game; weapons, items, pets, mounts and skin customisations the most popular examples... see more

The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is accompanied by challenges in market structures, distribution channels as well as differentiation of expectations and buying motives of o... see more

Este artigo objetivou, por meio de abordagem qualitativa, identificar o cenário de serviços e as interações humanas, em comentários feitos por clientes de restaurantes no site TripAdvisor. Incialmente realizou-se uma revisão teórica sobre os temas experiê... see more

The present study investigated the phenomenon of buying ‘virtual assets’ for game avatars. Virtual Assets are items that are bought with real-world money for an avatar in-game; weapons, items, pets, mounts and skin customisations the most popular examples... see more

1 of 1.821 pages  |  10  records  |  more records»