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36.734  Articles
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This study aims to analyze application marketing strategies using social media in the technology industry: a case study of Gojek, Medan City. Gojek has been operating in the city of Medan, which is the capital of North Sumatra Province, Indonesia. With th... see more

Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more

This study aims to analyze the extent to which marketing strategy and the effectiveness of products and services contribute to enhancing the competitiveness of Bank Syariah Indonesia. The research method employed in this study is quantitative research. Th... see more

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom ... see more

This study describes and analyzes political marketing strategies for constituent decisions in regional elections in East Lombok. Political marketing strategies have an important role in helping the selection of candidates for regional heads and Muslim bac... see more

The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing... see more

Pavettia is a natural skincare brand in Indonesia that use natural ingredients. The average number of Pavettia’s products sold per month only reached 143 products while their competitors successfully sold thousands of products. The brand awareness of Pave... see more

In the agricultural sector of a region, only the best commodities can be favored to boost national economic sustainability. Therefore, the stakeholders need to formulate an effective marketing strategy to improve farmers’ welfare. Marketing strategies wer... see more

This study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun t... see more

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