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118.256  Articles
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The aim of the research is to investigate the influence of service quality and sacrifice on customer perceived value and customer satisfaction on purchase intention either partially or simultaneously. The variables influencing purchase intention are servi... see more

Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not b... see more

The main objectives of the study is to analyze the effect of perceived value on customer satisfaction and its impact on the behavioral loyalty of users co-branding credit card of Bank Aceh Syariah. The research sample are 250 customers taken by random sam... see more

The aim of the research is to investigate the influence of service quality and sacrifice on customer perceived value and customer satisfaction on purchase intention either partially or simultaneously. The variables influencing purchase intention are servi... see more

Customers are considered to be the most important aspect of the business. Survival of the business in terms of the profitability and sustainability depends upon its customers. For the Long and profitable survival of the business it is important to create ... see more

Reputation is extremely difficult to imitate because it cannot be bought like patents or copyrights. It takes a long time to build up a good reputation. The objective of the study was to investigate the effect of service features on customer satisfaction ... see more

Abstrak     Kata kunci: Brand Loyalty, Brand Awareness, Perceived Quality, Brand Association ,Customer Value Abstraksi: Tujuan penelitian ini adalah untuk mengkaji: (1) dampak brand loyalty terhadap customer value pada mahasiswa Fakultas Ekonom... see more

This study attempts to analyze the dimensionality of the concept of perceived value in Islamic banking sector, adapting to six dimensions of the GLOVAL scale and one additional dimension that is spiritual as measurement of perceived value to Islamic banki... see more

As user-centric innovation has recently emerged as a successful way of developing new products, services, and concepts, it is worth considering the perspectives of potential technology users during R&D project selection processes. Nevertheless, little eff... see more

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