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8.635  Articles
1 of 865 pages  |  10  records  |  more records»
Perceived risk is defined as consumers’ perception of the uncertainty and adverse consequences of engaging in a purchase activity. Since the risk is in consumers’ mind, it is perceived and not necessarily real. In this research, we have tried to understan... see more

The dividing line between the literary and the non-literary novel has never eluded readers. Even some of the raciest and most thrilling novels can have literariness, and on the other hand, some of the novels written in the simplest style with hardly any l... see more

1 of 865 pages  |  10  records  |  more records»