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6.764  Articles
1 of 677 pages  |  10  records  |  more records»
AbstractCigarette smoking continues to pose a global health risk, including in developing countries. Fear appeal messages have been widely employed in health communication to reduce cigarette smoking, but studies provide conflicting results on their effic... see more

AbstractThe purpose of social advertising is to influence human behaviour for societal benefit. Given concern about the Aids pandemic in South Africa, this study used structural equation modelling and partial least squares to investigate whetherthe use of... see more

This research aims to assess whether campaign on dangers of smoking have been appropriate as good persuasive message using Extended Parallel Process Model (EPPM)theory by Kim Witte. Persuasion message should contain two aspects: to provide threat on dange... see more

The transformation of society during the transition to a new stage of civilizational development is accompanied by dichotomous phenomena. Against the background of globalization processes, a decrease in the role of the national, associated with numbers an... see more

Through a participatory action research study, this study identifies and analyses the associations and symbols attached by adolescents at school age in target schools, identifies strategies and message appeals based on the associations and embedded symbol... see more

On May 23, 2014, the Supreme Court of Canada is scheduled to hear the appeal in R v Fearon. Fearon raises the questions of whether, and under what circumstances, police may conduct warrantless searches of digital devices seized under&n... see more

Through a participatory action research study, this study identifies and analyses the associations and symbols attached by adolescents at school age in target schools, identifies strategies and message appeals based on the associations and embedded symbol... see more

Companies use various appeals in their advertising practice to impact consumers’ attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rati... see more

The research found that decision making within the professional activities of the police is the key to their success, an indicator of the effectiveness of their duties performance. It is appealed that decision making in critical situations requires a high... see more

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