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22.464  Articles
1 of 2.247 pages  |  10  records  |  more records»
This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang. The results show that internal corporate branding has a positive and s... see more

The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM. The sample used is PTS' lecture... see more

Di tengah revolusi digital, perusahaan diharuskan untuk melakukan pembaruan baik untuk kepentingan bisnis maupun bagi sumber daya manusia yang ada didalamnya. Dalam mempertahankan dan memperoleh kandidat terbaik, perusahaan perlu melakukan employer brandi... see more

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of the... see more

Penelitian ini bertujuan untuk mengetahui strategi komunikasi city branding dalam mengembangkan potensi pariwisata Kabupaten Kuantan Singingi Riau. Metode penelitian ini adalah menggunakan pendekatan deskriptif kualitatif. Peneliti memilih menggunakan par... see more

Conducting branding is now increasingly needed in government management. The main purpose of city branding is to bring out the regional identity and place a certain positioning of the area in order to compete with other regions. For a city branding strate... see more

This study examines how the politics of branding conducted by the Regent of Purwakarta Dedi Mulyadi in organizing and actualizing Purwakarta as a city with Sundanese characters. This study uses a qualitative method with a case study approach, intending to... see more

This research aims to provide information to the external public and public internal community especially Bengkulu city and Bengkulu community in the implementation of city branding Bengkulu province in Tabot Festival in an effort to preserve the culture ... see more

Citra merupakan dampak persepsi publik atas komunikasi pemasaran yag dilakukan suatu perusaaan. Salah satu perusahaan otomotif multi-nasional terbesar di dunia, Mercedes-Benz pun masih menyadari pentingnya membangun citra untuk perusahaannya dengan upaya ... see more

1 of 2.247 pages  |  10  records  |  more records»