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11.879  Articles
1 of 1.189 pages  |  10  records  |  more records»
The massive growth of SMEs gave an opportunity to the tech industry in creating innovations. Applications with advanced and user-friendly features offered SMEs owners an opportunity to enlarge their businesses. This study’s objective is to discuss the imp... see more

This study aims to determine the mediating role of brand loyalty in the effect of brand authenticity on purchasing intention. In this context, 384 face-to-face questionnaires were applied to X brand food consumers who are over the age of 18 in Istanbul Pr... see more

The paper aims at analysing the connections between film-induced tourism, city-branding and place-based image through the case-study of Naples, particularly deepening the role played by urban policies not only in promoting or sustaining but also in refusi... see more

Brands, being ubiquitous, can provide different perceptions of brand equity and brand authenticity among consumers. This paper aims to identify the impact of the fit between a brand, premium positioned, placed in premium channels, in contrast with popular... see more

There were analyzed 26 homemade samples of fruit distillates (plum, apple and pear brandies) originating from different areas of Romania-Transylvania (Maramures, Cluj, Bistrita-Nasaud, Alba and Bihor Counties). We investigated phenolic derivatives as mino... see more

Social justice needs a home, a place where it can be found, especially for young people growing up in fragmented and increasingly inequitable societies. Community youth arts organizations have secured a certain prominence in this context over the past thr... see more

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and de... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

1 of 1.189 pages  |  10  records  |  more records»