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33.423  Articles
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The purpose of this research is to find a picture of the effect of product quality , price perception and brand image on satisfaction and customer loyalty ready mix concrete in Jakarta . This research is a quantitative study with descriptive and causal me... see more

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this stu... see more

In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding stra... see more

With globalization and increased mobility consumers can easily access the same brand in different markets, interpreting the meaning and the social statuses they represent. That is why maintaining brand consistency across countries should be of great impor... see more

The purpose of this research is to find a picture of the effect of product quality , price perception and brand image on satisfaction and customer loyalty ready mix concrete in Jakarta . This research is a quantitative study with descriptive and causal me... see more

In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer as... see more

A brand that is widely known to the public is a very important asset for the company. Therefore, maintaining and increasing brand equity is a serious and challenging job, because what is faced is customer expectations. This study aims to describe consumer... see more

This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee. The research analyzed variables that most influence purchase decisions of coffee drink takeaway in Yog... see more

His study was conducted to analyze the effect of promotional attractiveness, price perception and brand image on property purchase decisions (Case Study on Citraraya City Jambi Housing). This study intends to analyze the effect of promotional attractivene... see more

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