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41.693  Articles
1 of 4.170 pages  |  10  records  |  more records»
The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is ... see more

The purpose of this study is to analyze brand equity and competitive advantage on marketing performance. The method used in this research is descriptive method and associative method with a quantitative approach. The type of sampling technique used in thi... see more

Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

This study aims to determine the effect of Social Media Marketing on Brand Equity, the effect of Electronic Word of Mouth on Brand Equity, the influence of Brand Equity on Purchasing Decisions, the influence of Social Media Marketing and Brand, and the El... see more

One of the three aspects that influences the success of the stock investment, uses to understand the various data and information available in the financial market for investor’s decisions. There is two analysis, fundamental and technical. The fundamental... see more

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyal... see more

Brand equity currently plays an important role for the company so that the brand created can convey its value to potential customers. And social media marketing is currently one of the media promotion tools for companies to improve and build their target ... see more

The aim of this study is to analyse the effect of equity market timing on the issuance of new shares and capital structures in companies, excluding those in the financial sector, that conducted Initial Public Offerings (IPOs) and rights issues (RIs) in In... see more

Abstrak. Perusahaan menerbitkan ekuitas ketika nilai pasar tinggi dan dibeli kembali ketika nilai pasar rendah. Dengan menggunakan data laporan keuangan tahunan perusahaan dari tahun 2001 sampai dengan 2015, dengan pengecualian tahun 2008, untuk 136 perus... see more

1 of 4.170 pages  |  10  records  |  more records»