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8.011  Articles
1 of 802 pages  |  10  records  |  more records»
This study aims to analyze a tourism promotion film with the title "The Heart beat of Toba" from KEMENPAREKRAF as a medium for promoting the beauty of nature and culture in Lake Toba. This research is analyzed with a semiotic approach, this approach seeks... see more

Modern fashion trends that are developing in Indonesia today are inseparable from the emergence of local brands. In fact, some local Indonesian fashion brands can compete in the international market. One of the original Indonesian fashion brands that appe... see more

This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire inst... see more

Companies need goals and vision to function. To achieve its goals, such as maximizing profits, the company must sell products. PT Astra International, Tbk – Auto2000 Karawang Branch is an authorized Toyota dealer in Indonesia that sells cars, spare parts ... see more

Traveloka merupakan e-commerce Online Travel Agent terbaik di Indonesia, tetapi tidak menjadikan Traveloka terhindar dari berbagai permasalahan terutama yang berkaitan dengan keputusan pembelian. Seperti kepercayaan konsumen yang sempat turun, meningkatny... see more

This article explains the creation of an animated video design to promote a nature school. Conducted in two stages, the method used to process data is the promotion mix, in the form of deepening the marketing 7Ps mix model representing: product, price, pr... see more

Balinese is one of Indonesia's great regional languages because it is still well-lived, maintained and used as a communication tool in Balinese tribe. Communication by using Balinese Language in Bali is not only used directly face-to-face, but has also be... see more

This study aims to test and analyze the effect of discounts and sales promotion on repurchase intention with customer satisfaction as a moderating variable. The population in this study used a sample of 344 respondents who were users of the Shopee applica... see more

Goal: This study aims to investigate the best promotional communication strategy for health insurance products, to prove or refute the hypothesis that messages should explore risk and loss aversion.Method: This research was of the causal conclusive type, ... see more

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