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68.160  Articles
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The purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study co... see more

Penelitian ini bertujuan untuk menganalisis pengaruh positive Sensory Brand Experience, Affective Brand Experience, Behavioral Brand Experience dan Intellectual Brand Experience terhadap purchase intention dengan perceived value sebagai mediasi pada indus... see more

In response to an empirical study on scarcity cues in COVID-19, the present study offers a model of the relationship between scarcity cues and revisit intention by integrating perceived value and sensory brand experiences (SBE). The moderation mediation m... see more

AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a ... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic... see more

The purpose of this article is to analyze concepts such as brand equity, sensory branding and customer experience. Also, the scope is to develop a comprehensive understanding of how the relationship between sensory factors and customer experience helps in... see more

1 of 6.816 pages  |  10  records  |  more records»