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18.870  Articles
1 of 1.887 pages  |  10  records  |  more records»
Since product pricing is a significant decision for producers and is known as a challenging problem in today’s marketing operations, the aim of this study is to design an integrated decision support system for pricing. The emerging business environment is... see more

Indonesia is currently coming into a demographic dividend era occuring due to changes in the age structure of its population because the proportion of productive age is above 2/3 of the total population and around 50.36% of the population of productive ag... see more

La importancia del Bussines Intelligence como una técnica para el análisis e interpretación de datos de distintas fuentes, es una herramienta para el Marketing Digital, que se usa al momento de tomar decisiones que permiten crear tácticas en internet. La ... see more

This study investigated the role and influence of adaptive e-learning co-design on marketing performance of higher education institutions and provides recommendations for the academic community for improving learning and marketing performance. This paper ... see more

The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and incr... see more

This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with ma... see more

This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increa... see more

É vital para qualquer organização conhecer seu ambiente competitivo para realização de estratégias. O marketing tem objetivo de agregar valor em todas as atividades organizacionais da organização, sendo um desafio nos dias atuais já que as informações est... see more

This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increa... see more

1 of 1.887 pages  |  10  records  |  more records»