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14.685  Articles
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Consumers an important asset in a company that should be maintained properly especially potential customers. Tight competition requires companies to focus on the needs of the customer wants. Consumer segmentation is one of the processes carried out in the... see more

The aim of this study research was to indentify wheat flour segmentation based on household consumer. Samples of this research were CK, KB and SB. The research method was "Stratified Random Sampling". Respondents for questionaire were chosen from consumer... see more

In recent years, there is more emphasis on eating healthy because of higher incidence ofdiseases and obesity. However, despite recommendations, the daily consumption of fruit andvegetables is under recommendations. Therefore food attitude questionnaires a... see more

Aim of study: Commercially, chicken meat has a similar positioning to turkey meat, as both are healthy and low-fat meats. For this reason, we proposed analysing consumer behaviour with respect to each of these meats based on market segmentation.Area of st... see more

Segmentation of consumers of hepatotropic drugs allows to single out homogeneous groups (segments) in which consumers have similar needs that can be satisfied with a certain marketing mix.

It is necessary to link sales with the right products segmentation and segmentation of customers group. For today, pharmaceutical company success depends on its products providing customers needs.Aim. To determine the characteristic features segmentation ... see more

While gender-based differences in consumer behavior have been previously investigated within the context of gender-neutral or unisex retailers, men’s behavior in women’s retailers remains largely unexplored. Furthermore, most studies frame the retail envi... see more

This study made a comparison between the honey market segmentation in Romania and Ireland.The research was based on the quantitative and qualitative methods. The segmentation revealed very big differencesbetween the Romanian and Irish Consumers. The attri... see more

Negative effects of heavy meat consumption have been critically discussed in politics, the public and science for a long time. As there is heterogeneity in consumer behaviour, targeted measures regarding behaviour management can hardly be implemented on t... see more

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