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57.604  Articles
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The purpose of this study was to determine the sales strategy which consists of determining targets, serving and selling simultaneously influencing consumer buying interest in buying motorbikes at the new Sinar pamekasan dealer. To find out which factor h... see more

Purpose: Therefore this study is intended to analyze whether product quality, word of mouth, and location can influence consumers buying interest to buy UKM productDesign/methodology/approach: This research is quantitative studyFindings: The result showed... see more

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more

This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire th... see more

This study aims to examine whether the factors of consumer satisfaction and convenience of Paylater which are manifested in the variables of user age, payment tenor and interest rates can influence purchasing decisions. This study compares the use of Payl... see more

Currently, almost all countries including Indonesia are experiencing the Covid 19 pandemic and until now the vaccine has not been given to prevent the disease. One of the ways that people recommend doing is having a healthy lifestyle in order to increase ... see more

Citilink Indonesia is a low-cost carrier that has a large number of enthusiasts. An increase in public purchasing interest for low-cost airlines, especially for Citilink, is certainly due to Citilink has different characteristics with other low-cost airli... see more

Consumer behaviour is dynamic, it involves the interaction between affect and cognition, behaviour and events arount it, and involves exchange. Service quality is the totally of features and characteristics of a product or service that depend on its abili... see more

This study aims to determine the implementation of fairness of the price and buying interest. This type of research used quantitative descriptive, this research was conducted on august 20-22,2019 with the subject of this study were the KKL students STIE S... see more

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