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45.406  Articles
1 of 4.542 pages  |  10  records  |  more records»
After the pandemic of covid 19, the growth in social media has provided and created opportunities for both consumers by simplifying the buying process to simple clicks and product searching for companies to merge and strengthen their online presence. Give... see more

This research paper attempts to examine product related important issues in the fast growing electroniccommerce based business environment and its relationship with consumer online buying decisions.Product related issues will cover huge product assortment... see more

This research aims at (1) understanding and analyzing the effect of situational and non situational (produc) factors, simultaneously or partially, on the consumer buying decision in hypermart at Manado City, (2) understanding and analyzing factor with dom... see more

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practi... see more

Since last two decades buying of goods and services from online stores using Internet started off. But playersof this industry could reach to the general public residing in second and third category Indian cities in recentpast only. Now companies are eage... see more

The development of the Internet technology becomes the precursor of the progress of business over the Internet that is significantly growing up in the recent year. In the present, people like to shop through online shops, because in addition to its practi... see more

The country of origin effect is considered to be the positive or negative influence that the country of origin of one product has over the consumer in the buying decision-making process. The COO could act as a barrier for the consumer or as stimuli for pu... see more

With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a significant rol... see more

This study aims to examine the effect of halal certification and halal awareness through interest in consumer decisions in buying food products. The sample of this study is consumers who live in the area of Jakarta and Bogor with 350 respondents. The samp... see more

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