ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Economy
Education
Administration - Business
Social Sciences
Religion
Research
Architecture and Urbanism
Agronomy and forestry
Communication
Technology
all records (73)

Languages
English
Spanish
Portuguese
German

Countries
Indonesia
USA
Brazil
Ukraine
South Africa
Romania
Germany
Italy
Turkey, Turkish Republic
Russia
all records (72)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
111.153  Articles
1 of 11.116 pages  |  10  records  |  more records»
The purpose of this research is to explore the effectiveness of education experience, entertainment experience, esthetics experience, escapist experience, brand prestige, and perceived value on Transmart visitors’ loyalty in Indonesia. The population of t... see more

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the ... see more

This paper aims to provide more insight into the streetwear fashion industry, specifically the effects of perceived value towards co-brand equity, co-brand preference, and continuance intention in Indonesia’s streetwear fashion context. This study can ser... see more

In today's competitive conditions, companies that want to open up to international markets should offer their products to the market by branding in order to protect and maintain their assets. Having a strong brand is one of the most important issues that ... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total... see more

Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data coll... see more

This study aimed to determine the effect of service quality on perceived value mediated by brand image and brand trust on the participant BPJS KESEHATAN Kesehatan Branch Malang (National Health Insurance Office Malang Branch). This study is using purposiv... see more

1 of 11.116 pages  |  10  records  |  more records»