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98.873  Articles
1 of 9.888 pages  |  10  records  |  more records»
The results of generalization of definitions of relationship marketing are given in this article. The distinctive features of the strategic direction of relationship marketing and transactional marketing with consideration of sector specification of pharm... see more

This paper investigates marketing concept application in the most profitable of tourism businesses in Albania. The total population is defined according to the profitability criteria, whereby the stratified sample of 100 tourism businesses was applied. Th... see more

Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are examined, separate economical catego... see more

The research proposed in this paper regards the appropriateness and possibility of enhancing digital marketing with IoT technologies. The contribution of this paper is a novel digital marketing conceptual framework based on the ubiquitous and pervasive Io... see more

The shopping centres built today all lead to modern focus centres with conventional concepts that provide excellent service and offer convenience and comfort to create customer loyalty. A new business model with a sharia concept has emerged in recent year... see more

This study aimed to analyze the effect of experiential marketing on customer satisfaction and loyalty of traditional concept restaurants in Sleman Regency. The variables of this study included free variables or independent variables which consisted of sen... see more

The research objective was to identify and explain the forming factors of Experiental Marketing. This study used Experiential Marketing variables which were divided into Sense, Feel, Think, Act, and Relate. The research respondents were the customers of t... see more

This analysis starts from the idea according to which the activity of travel agencies in Romania significantly developed in the last few years, fact which determines with certainty a series of modifications of the proper course of their activity, of manag... see more

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human... see more

1 of 9.888 pages  |  10  records  |  more records»