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19.339  Articles
1 of 1.935 pages  |  10  records  |  more records»
Marketing management has undergone numerous changes in its development. The changing environment and internal conflicts have led to an increase in the importance of marketing and the complication of the roles of marketing managers. The original view of ma... see more

This study aimed to analyze the effect of application of Maqashid Syariah on the decision of Muzaki in paying ZIS, to analyze the effect of the application of Maqashid Syariah on social marketing carried out by zakat managers, and to analyze the effect of... see more

The Sokoguru Foundation is a non-governmental organization (NGO), with one of its activities which is a place for empowering the communities. After conducting an interview with the foundation managers and a survey of the member of the community, the resul... see more

AbstractThe study looked at the impact of entrepreneurial dimensions and market performance of small sized-enterprises in Benin City, Edo State, Nigeria. Two hundred and forty two (242) respondents who are owners or managers of SSEs in the Benin City Metr... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast ... see more

Tourism villages were formed to empower the community so that they can act asdirect actors in an effort to increase readiness and concern in responding to tourism potential ortourist attraction locations in each village. The objects of this research are 3... see more

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and th... see more

The focus on the circular economy (CE) is currently gaining momentum. In this paper, we examine how the objectives of the CE significantly overlap with those of the new generation of marketing, which emphasizes customer involvement in product design and r... see more

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