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21  Articles
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This study of the psycholinguistic properties of negative emotions in the English cinematic feature discourse focuses on the establishment of their intersemiosis – the simultaneous multimodal construction of emotional meanings by means of heterogeneous si... see more

This paper aims to apply Sperber & Wilson’s Relevance Theory (1986; 1995; 1987) and the two stage incongruity-resolution theory of humour (Attardo 1994) to explain how humorous interpretations are produced in a corpus of political billboards published by ... see more

Communication in learning can be assisted by the use of teaching materials, one of which is the use of a multimodal approach. This is in line with the multimodal principle which can streamline communication, so that the meaning conveyed will be more easil... see more

This paper reports on an investigation into the reading path patterns in a children’s picture book. The primary investigation focused on the semiotic resources involved in the construction of meanings in picture books, i.e. language and image elements. Th... see more

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