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23.343  Articles
1 of 2.335 pages  |  10  records  |  more records»
World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayâ??s world particularly those consumers which view the online reviews as effectual conduit of having imp... see more

This research’s goal is to measure the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to ... see more

This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more

This study aims to overview how local fashion products in developing countries can increase consumer purchase intentions for their products digitally. Apply a quantitative approach with online data collected from 100 respondents through a questionnaire th... see more

The Covid-19 pandemic that hit the world in early 2020 forced the economic sector to adapt and innovate. One of them is by switching to using an online system. This shift can be seen in many online businesses that are growing and diversifying. So this of ... see more

Buying product or services online has become a common practice among millions of people around the world. In this process, it is a matter of curiosity what factors affect the behavioral intentions of consumers. The purpose of this study to examine the eff... see more

The aim of this paper was to analyze the influence of feelings of guilt and pride in the intention of buying green products by consumers considered sustainable. Guilt and pride are two constructs that shapes people’s actions to avoid guilt-making behavior... see more

1 of 2.335 pages  |  10  records  |  more records»