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88  Articles
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Within public relations the questions of ethical theory and practice have been givennew momentum with the rise of influencers in social media, such as bloggers, andthe related phenomenon of stealth marketing. This paper explores the views of aspecific com... see more

Web 2.0 is an environment with new opportunities and challenges for businesses. This paper aims to discuss the role of blogs for companies and how companies can approach the bloggers, taking them as co-producers of value to the brand. This research uses a... see more

The prevalence of using blogs among college students has great impact in online communication. It is therefore important to identify how learners with different characteristics use this technology. This study examines if bloggers’ cognitive styles particu... see more

Cultural tourism has an important influence on the development of the tourism industry. The travel experience stories of bloggers written through blogs contributed to the initial introduction and impact of other travel planning tours. It can also be used ... see more

This research aims to identify the importance that influence marketing today plays in fashion and beauty blogs, thus grasping whether these blogs influence the consumer/follower, and simultaneously analysing the motivations that lead followers to consult ... see more

This study is aimed at finding out the impacts of beauty bloggers’ online review in encouraging women’ interest to carry on shopping tours on cosmetic products in Jakarta. The study uses descriptive method by administering a questionnaire to 100 women res... see more

Illness experience which was very much a private matter is now increasingly becoming a shared public experience on different public spaces including social media, and other interactive online platform such as personal blogs. Past research has shown that s... see more

El presente trabajo aborda la relaciónentre fashion bloggers, las marcas de la industriade la moda en vestuario y las audiencias.Las empresas buscan credibilidad, cercanía yrepresentatividad en los fashion bloggers, paraasí abordar con eficacia a los cons... see more

Este artículo coloca en el centro la pregunta por el sentido que las redes y las relaciones con los otros tienen para los usuarios de blogs autobiográficos en México. El trabajo es parte de una investigación más amplia acerca de los sentidos del blogging ... see more

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