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68.629  Articles
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Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marke... see more

Penelitian ini bertujuan untuk menganalisis pengaruh positive Sensory Brand Experience, Affective Brand Experience, Behavioral Brand Experience dan Intellectual Brand Experience terhadap purchase intention dengan perceived value sebagai mediasi pada indus... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

EMBEDDED CITY HISTORIES: CULTURAL HERITAGE AS SMARTPHONE APPS | A number of city museums and cultural heritage institutions have during the recent years developed various combinations of internet sites and smartphone apps, through which the users are guid... see more

This present research distinguishes brand experience providers of cosmetic companies that include three elements: Brand identity elements of cosmetic brand shops (feminine and environmental-friendly brand identity); Marketing mix elements (level of iconic... see more

This study aims to understand the brand personality of vehicle exhaust sounds and how these elements affect the customer satisfaction in regards to exhaust sounds. Thus, a research model for exploring the relationship between brand personality and custome... see more

In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attitu... see more

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