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25.451  Articles
1 of 2.546 pages  |  10  records  |  more records»
This study aims to have a direct impact on consumer behavior and mental accounting on financial management either partial or simultaneously. The population recruited in this study were SWCU FKIP students adding 1.291 from various study programs. The sampl... see more

The psychology related to investment cannot be ignored by individuals who want to get investment returns. Investment decisions are the most important decisions in decision making. This investment decision is a policy carried out by investors to invest in ... see more

This study examines the argument of mental accounting theory that individuals will behave differently in treating money. More specifically, this study empirically tests whether the difference in payment mode, cash and debit cards, will affect the amount o... see more

The research examines the effect of budget goal clarity and accounting control on dependent variable with Mental Model as mediating variable on accountability of city government performance. This research used sample consisting of 66 employees in The ... see more

This study examine the argument of mental accounting theory that individuals will behave differently in treating money. More specifically, this study empirically test whether the difference in payment mode, cash and debit cards, will affect the amount of ... see more

With the high popularity of the Internet, online trading has gradually replaced the traditional shopping model and extended to every corner of social life. However, online trading cannot avoid failures; thus, understanding how firms can best recover custo... see more

The present research aimed to investigate the decision-making process for sustainable holidays, as a type of ethical consumption related to environmental welfare. Using semi-structured in-depth interviews with 20 German holidaymakers of different ages, it... see more

To better understand farmers’ refusal to pay agricultural water fees under the current policy in rural China and their corresponding negative emotions, this paper applies mental accounting, a behavioral economics framework, to explore how the governmental... see more

The aim of this research is to analysis relationships of demographic factor towards mental accounting inusing credit card. Demographic factors which use in this research is sex, age, and income. Researcher takesthe sample from the employees of Bumi Arta b... see more

1 of 2.546 pages  |  10  records  |  more records»