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104.962  Articles
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This study aims to examine the effect of Website quality on impulsive purchases by including two intervening variables, hedonic shopping motivation and utilitarian value. This study uses a quantitative method with a survey approach. The research sample wa... see more

This study aims to determine the effect of hedonic shopping and utilitarian values on impulse buying in the marketplace and also to determine the role of gender in moderating this influence. The type of research used was descriptive quantitative, namely a... see more

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data w... see more

Coffee culture has existed in Indonesia for ages and has a long history. Its existence is indicated by coffee shops in various regions and areas in Indonesia, e.g., in heritage buildings or areas. This research aims to analyze coffee culture in historical... see more

The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, onli... see more

The research aims to the effect of experience of shopping and perceived of price on perceived of quality and  perceived of value in the shopping center in Mall Paragon Solo, central Java, Indonesia. The collecting data was  questionnaires and ob... see more

In Indonesia, there is rivalry in e-commerce from not just domestic but also from a number of foreign businesses who promote their goods there. With their Flash Sale offer, Shopee Indonesia distinguishes themselves from the competition. There is no resear... see more

Abstract - Marketing communication that is known today is one of the strategies that need to be considered by companies because one or more process stages cannot be ignored from the company's business processes. It was further stated that no matter how go... see more

Fintech (Financial Technology) is an innovation in the financial services industry that utilizes technology. In Indonesia, the highest Fintech growth is in the cashless payment section, dominated by e-wallets. Seeing the high growth in the use of e-wallet... see more

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